The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, software defined infrastructure, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.
In fact, 21 CE organizations are recognized by five key tenets: experience-centricity, outcome-based, agile and lean-focused, service-oriented, and ecosystem-driven.
However certain challenges remain. These include lack of business models, siloed applications, and the inability to deploy new technologies. These impede the delivery of a seamless, omnichannel shopping experience. To overcome these obstacles and future-proof businesses, a robust and end-to-end strategy is the need of the hour.
Ikon-Tech leverages the Mode 1-2-3 strategy, focusing a concurrent 3 point spotlight on existing as well as future growth areas of the business. This helps secure enterprise competitiveness, propelling success in the digital age. Ikon-Tech enables retailers to boldly navigate the new digital age by transitioning from ‘traditional efficiency oriented solutions to business outcome oriented conversations’. Our collaborative model helps carve a successful path to enterprise modernization.