Most enterprises across industries realize the growing importance of harvesting their data and drawing meaningful analysis for driving business growth and building a competitive advantage. Many of them have already invested in building enterprise data warehouses to generate analytical insights, but it limits them to only structured data within the enterprise.
In the past, analysts and statisticians needed to make sense of complex data values or large volumes of information. With data discovery, business users are empowered with the same kind of insight, without the need to learn complicated tools, understand complex statistical formulas, or build data models. Once the information has been depicted in a rich, engaging, and visually compelling way, it can be easily incorporated into dashboards, portals, and scorecards, or used in performance management environments to more intuitively present metrics and KPIs.
Today, enterprises need a comprehensive discovery platform that can process vast volumes of data in real-time to provide meaningful insights. This discovery or decision-making platform can assimilate data, structure, refine, provide an exploratory capability, identify and evaluate various patterns, and help make insight-based decisions faster. Data discovery allows business users to interact with enterprise data visually to uncover hidden patterns and trends.